Color As Meaning

Often times Designers are faced with a color theory challenge. We tend to either over use or under use color in our work. Color should be used to enhance your design, not distract or deter.

When first creating comps, try to create them in black and white. This will assure that you are not relying on purely color to attract your consumer. The composition should be the most important part of your design, from start to finish.

When adding color, try to use colors the client has adapted through use of their identity. This will assure a cohesive family of design.